Intent Behind Intent vs Frase: Psychology-Driven Content Creation vs SEO Content Optimization
Frase helps you optimize content for SEO with research and briefs. Intent Behind Intent goes deeper—creating psychology-driven content that understands user intent, ranks high, and converts visitors into customers.
Quick Summary
A quick look at the key differences that set Intent Behind Intent apart.
Complete Creation vs. Optimization Focus
Intent Behind Intent creates full articles from scratch. Frase optimizes existing content and creates briefs—you still need to write.
Psychology-First Approach
We analyze the psychology behind search intent. Frase focuses on keyword optimization and SERP analysis.
Built for Any Team Size
Intent Behind Intent: $49/mo for complete content. Frase: $14.99-$114.99/mo for optimization tools only.
At-a-Glance Comparison
| Feature | Intent Behind Intent | Frase |
|---|---|---|
| Content Generation | Full articles | Limited AI writing |
| Search Intent Analysis | Psychology-driven | Keyword-focused |
| Pricing | $49/mo | $14.99-$114.99/mo |
| Best For | Complete content creation | Content optimization |
| Psychology Framework | Yes | No |
| Writer Required | No | Yes (for most content) |
| Learning Curve | Minutes | Hours to days |
The Fundamental Difference
Frase is an SEO content optimization tool that helps you research topics, analyze SERPs, and create content briefs. Intent Behind Intent is a complete content creation platform. We don't just optimize—we create full, psychology-driven articles that understand why users search, what motivates them, and how to turn them into customers.
Content Creation Capabilities
Intent Behind Intent: Generates complete, psychology-driven articles from a single keyword or topic. No writing required.
Frase: Provides AI-assisted writing tools and templates, but primarily focuses on optimization and briefs.
Result: We create complete content; they help you create content faster.
Search Intent Understanding
Intent Behind Intent: Analyzes the psychological motivations behind searches—understanding not just what users want, but why they want it.
Frase: Analyzes top-ranking pages and extracts keywords, questions, and topics to cover.
Result: We create content that converts; they create content that ranks.Workflow & Time Investment
Intent Behind Intent: Enter a topic, get a complete article in 15 minutes. Minimal editing required.
Frase: Research topic, create brief, write content using AI assistance, optimize. Takes 1-3 hours per article.
Result: 15 minutes vs. hours of work per article.
Target Audience
Intent Behind Intent: Built for lean teams, startups, and agencies who need to scale content production without hiring writers.
Frase: Built for existing content teams who want to optimize their research and writing workflow.
Result: We replace writers; they make writers more efficient.Pricing: Which Offers Better Value?
Intent Behind Intent
- Starter: $49/mo
- Unlimited content generation
- Psychology-driven intent analysis
- Complete article creation
- SEO optimization included
- All features included
- 7-day free trial
Frase
- Solo: $14.99/mo (4 articles)
- Basic: $44.99/mo (30 articles)
- Team: $114.99/mo (unlimited)
- Content briefs & optimization
- AI-assisted writing (limited)
- Still requires significant manual work
Value Analysis: While Frase has a lower entry price, you're still doing most of the writing work. Intent Behind Intent creates complete, conversion-optimized content at $49/mo—no writing team required.
Which Tool is Right for You?
Choose Intent Behind Intent if you:
- Need complete articles created, not just optimized
- Want to understand the psychology behind search intent
- Have a lean team without dedicated writers
- Need to scale content production quickly
- Want content that converts, not just ranks
Choose Frase if you:
- Already have a content writing team
- Primarily need content optimization tools
- Want to improve your research process
- Focus mainly on keyword optimization
- Have time to write content manually
Why Companies Choose Intent Behind Intent Over Frase
"We tried Frase for 6 months and it helped our writers be more efficient, but we were still spending 2-3 hours per article. Intent Behind Intent completely changed the game. We're now producing 5x more content in the same time, and our conversion rates are 60% higher because the content understands buyer psychology, not just keywords."
Marcus Thompson
Head of Content, ScaleUp Solutions
Ready to Create Content That Understands Your Audience?
Stop spending hours optimizing content manually. Intent Behind Intent creates psychology-driven articles that rank high AND convert—all in 15 minutes for $49/mo.
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